Where do 2D Barcodes come from ?
|2D codes, more commonly known as QR Codes, are two-dimensional bar codes which allow data to be encoded. In general, it is a link to a webpage (URL).|
|QR Codes are now found on numerous flyers, signs, magazines, etc. They allow you to interact with mobile devices.|
The QR Code allows for the spreading of information shown on any physical material and to give a new digital dimension to communication campaigns.
The QR code format was invented by a subsidiary of Toyota, Denso-Wave, in 1994. The QR code was originally designed to facilitate the tracking of automotive spare parts. Its use spread worldwide to other applications with the advent of the Internet.
The QR code is a tag that fills the gap between the physical world (offline) and the digital world (online).
The QR code is very popular in Japan where its use is commonplace.
In 2010, the QR Code developed in the United States and then in Europe where it appeared in the advertising field.
Used by NASA to reference mechanical parts, but also for stock management and subcontracting follow-up.
Invented in the eighties in the United States, Datamatrix belongs to the public domain and is therefore free of any license. At present, it is widely used due to the high security of its reading.
Like for the QR Code from Denso-Wave, a system of computer algorithms allow the regeneration of the code even of it has been damaged.
|QR Code is registered trademark of DENSO WAVE INCORPORATED.|
What are 2D Barcodes used for today ?
|In France alone, more than 24 million people are Smartphone holders.|
Smartphones are equipped to read these codes and accomplish new functions without having to type anything, simply by downloading a mobile app.
Today, these 2D codes allow consumers to interact with and commit themselves to a brand by scanning information thanks to the Smartphones that they around all the time.
2D codes have ultimately become an indispensable access strategy for the digital world, in addition to and complementary to traditional ways of distribution, such as displays and written contents.
Your only limit is your creativity. Think of all the ways you can boost your communication campaigns.
See our business examples
2D codes contribute to the expansion of information distribution in order to lead the consumer towards new buying and loyalty practices.
What you need to know about QR Code specification.
QR Code : Technologic paths
|The mobile marketing platform, Pixinkod, lets you realize and customize free QR codes using two different paths of technology.|
Static or dynamic QR code technology : how to differienciate them ?
It is essential, before using any 2D code, to think it through:
"What kind of experience do I want to give to my users or customers ?"
The answer to this question will orient you on the path of "static" or "dynamic".
|A question that often comes is : "Can we change the redirection of a static QR code?"|
A QR code points to a URL when it is read by an app installed on a mobile device. Can we change this address after creating the QR code without changing it?
To answer, we need to understand the function and use of a QR code.
As in a normal barcode, it lets us transform a group of characters (numbers or letters) in a pixellised image of black and white squares. When this matrix of points is read and decoded by an app installed on a mobile device, the group of characters is used by the scanning app to launch an action.
This group of characters may be, for example, a websites URL. The mobile app will then open the page directed by the address on the devices web browser.
In the case of a static QR code, this address is directly encoded inside the QR code itself. It is then not easy to change the link once the code has been created and especially printed.
This technology of QR code is called "static" or "direct".
More informations on static QR Code.
|The dynamic QR code, contrary to Static QR code, often stocks compressed links. This URL is constant in size in the QR code itself. The QR code then becomes a bridge between the device and a distant data server. The QR code doesnt have any "direct" link with the raw information of your data since those are kept in a server.|
This technology offers the advantage of instantaneous modifications or adjustments without touching to your QR code.
This is called a "dynamic" or "indirect" QR code.
More informations on dynamic QR Code.
Where is Pixinkod's place in the world of 2D Barcode ?
|Pixinkods are designed to natively integrate your brand identity. They are highly graphic and completely dedicated to visual communication.|
Pixinkods are also a reinforced technological structure , compared to other market formats, for increased reliability.
Pixinkods open a new graphic field of exploration for creative and artistic communities, and for brands looking to have a different approach and different tools available.
Personalization is your best asset to enhance your communication campaigns.
|When scanning a Pixinkod with a Smartphone it is possible, for example, to quickly access a dedicated webpage. |
Other actions are also possible such as interacting with a video, pinpointing or defining an itinerary towards a distribution point in "Drive to store" or redirecting your customer community towards your social network platforms.
Which development opportunities are there for my company ?
|The commitment created by a Pixinkod brings a unique experience to a user with an incredible potential for interactive communication.|
A Pixinkod reinforces the affiliation of consumers to a brand, favoring encounters where they are: on their Smartphones.
Pixinkods breathe new life into traditional 2D codes.
Turn people into defenders of your brand because they realize the deep sense of the values you defend.
Unlike free 2D codes, the statistical data of interaction with your consumers becomes a given. Through the Pixinkod service, you will have access to these statistical data from now on.
Insure security of use for your community and your customers through non-compressed URLs.
Guarantee the knowledge of your value chain up to your users by means of professional reading app, which are included.
Which place does the QR Code hold between Augmented Reality (AR) and Near Field Communication (NFC) ?
|The QR code is a different and complementary technology. The 2D code offers a link between the physical world and the digital world. |
Augmented Reality is a technology where digital data are superimposed on the physical world.
NFC is a wireless technology which allows for the exchange of data between two devices over short distances.